Echinacea purpurea 'White Swan', commonly known as White Swan Coneflower, is a visually striking and hardy perennial flower that adds beauty and elegance to gardens. This cultivar is a white-flowered version of the purple coneflower (Echinacea purpurea) and shares all the positive attributes of the species. It is known for its long bloom time, bold and showy flowers that attract bees and butterflies, and textural seed heads that appeal to American goldfinches and other songbirds . The White Swan Coneflower produces masses of beautiful lightly-scented white daisy flowers with brown eyes from mid-summer to mid-fall, creating a visually stunning display, especially when planted in groupings. The flowers are also excellent for cutting, making them a versatile choice for floral arrangements . This perennial plant is easy to grow and is tolerant of drought, heat, humidity, and poor soil. It thrives in average, dry to medium, well-drained soil in full sun to part shade, making it adaptable to various growing conditions. The White Swan Coneflower reaches a height of about 2 feet, holding its blooms overhead on sturdy stems. The large, knoblike golden-brown cones of the flowers attract butterflies and bees, and they can be dried and used in everlasting arrangements after the bloom season has passed
